4 step email marketing strategy for small businesses

When it comes to email marketing, small and mid-sized businesses face a completely different kind of challenge. Of course, email marketing has the potential to build a brand, strengthen customer relationships, and boost ROI, given that email marketing needs to be done right.

Some businesses may assume that email marketing isn’t very effective, or it is only for bigger players in any industry, but that’s not actually the truth. Regardless of the type and size of your business, email marketing can benefit amazingly, especially if you are doing bulk email marketing with the right SMTP server for bulk emails in place.

4 step email marketing strategy

Let’s take a look at 4 steps that can help you build a fool-proof email marketing strategy.

Build your email list

Build your email list
Build your email list

To whom all those emails are going to be sent, the very first thing that you need is to build an email list.

How you can do it?

First, and one of the most common ways to get an email list created is by putting a signup form on your website, social media platforms, and anywhere you have the possibility. Make sure that you provide the users with the right reason why they should share their email with you.

The goal here is to reach a large audience, it is important to ensure that you don’t make any mistakes so that your email marketing can be smooth and hassle-free when you get started.

We have got you covered- Some common email marketing mistakes to avoid

Pro tip: Don’t buy an email list, if you do so, you may start your email marketing in the wrong direction.

Decide what kind of emails you need to send

Type of email
Type of email

Here, you’re going to make an important decision, and this decision is sure to have a huge impact on how your email marketing campaign performs.

Regardless of your experience in email marketing, this decision needs to be made with the utmost care, if you don’t want to go wrong, you can start safely with a monthly email newsletter.

What are the types of emails that you can send?

  • If you want to promote special offers and sale- choose promotional emails.
  • For holidays and special events- go with seasonal messages.
  • Choose loyalty programs for your valuable customers.
  • For appointment notifications and eCommerce receipts, choose transactional emails.

Well, we have got you covered again!

Check out: Some key email types that actually work for your business!

Deciding your email content and design

Email content and design
Email content and design

It’s time to dig deeper, now you have some creative tasks in hand. Once the type of email is decided, now you need to work on the content and design. The key here is to keep your goal as well as your target audience in mind. Your message needs to be clear and the receivers must easily know what actions they need to take.

Before this, segment your email list so that you can send the right emails to the right set of audiences. The good news is, we have again got you covered.

Related: Some important things to remember while segmenting your email list

And, when it comes to design, it is advisable to keep in mind that you don’t need to create the next Mona Lisa. A neat and clean design with a clear call to action is all that you need. On the other hand, it will save your time and energy.

Keep track of performance

Email performance
Email performance

Now, first hit the send button, and your next job is to know the performance of your email.

With email marketing tools, can analyze the performance, know your customers better and plan your next campaigns properly.

Implement these strategies in your email marketing and you’re sure to see some brilliant results.