Can you imagine the consequences of making any mistake in today’s highly competitive business world? Yes, even the smallest of mistakes can prove to be costly, can bring your business to a halt.
Especially, when you are doing some business activities with a lot of investment, every step needs to be taken carefully, and investing and implementing email marketing in your business is no exception!
Many business owners invest their hard-earned money in email marketing strategies, they buy SMTP servers, and having a team to get the job done.
Problems start to take place when things are done without proper planning. And, some business owners may have a negative impression and they may think- email marketing doesn’t work. Well, the fact is, email marketing works wonders, given that it is done right.
Do the basics right, make sure to avoid the email marketing mistakes listed below.
Email marketing mistakes every business needs to avoid
Check out these mistakes and see if you are making any.
Is your subject line poor?
We are all bombarded by many emails each day, and the subject line is the first thing that every reader sees at first.
If you are creating impossible subject lines- “lose 20 pounds within one month” or “generate six-figure income by the next week”, these email subject lines scream spam.
Avoid tricking people to open emails with your subject lines, make sure it provides value!
Are you blocking replies from customers?
Another thing that you need to ensure is that you should keep your doors open for your customers. Even if it is a simple email reply. If your emails don’t allow your customers to reply, ask questions, or know more about your product, then they are more likely to move to another seller where they get a more personalized experience.
Are you not staying in touch?
On one hand, you don’t need to send too many unwanted emails, and you don’t need to neglect to keep in contact. The best thing you can do is to allow visitors/customers to set their own desired update frequency and respect their response.
Automating your email makes absolute sense so that you can send the emails on a regular basis. So, even when you are on a vacation, you can be assured that your emails will get sent to existing and prospective customers.
Are you neglecting mobile users?
With one or two smartphones in almost every hand today, it is important to ensure that your email loads properly across all devices.
What can you do?
To avoid this issue, you can beta test your email across various devices, and this will help you resolve issues such as quality and load time.
Of course, you may not be able to resolve load time issues in older devices or due to poor network quality, all you need is to ensure that majority of users get the message.
Are you missing CTA?
One of the biggest reasons why your email marketing campaign may not serve its purpose is not allowing your customers to take an action.
Implementing an effective call to action button that focuses on customers is of utmost importance.
Are you sending sales-focused emails?
What impression is your email making when your customers are reading it?
Well, people can easily identify which emails are only for selling a particular product while adding little or no value.
When we talk about successful email campaigns, they keep customer needs on top of everything, they talk about real solutions and adding value instead of promising the moon.
The bottom line
Now you have a list of common mistakes you need to avoid while sending emails, keep these mistakes at bay and you’re sure to drive results with your email marketing campaign.