Email marketing best practices

So, now when you have your email list ready, you have so many readers, you have the right tools as well as an SMTP server for bulk email marketing, but the only that you need now is to increase the engagement.

More than 59% of marketers believe that email marketing offers the best ROI, and if you want to make the most out of your email marketing campaign, then we have got you covered with some email marketing best practices that are sure to work wonders.

How to make the most out of your email marketing campaign?

Check out this list and make sure that you don’t miss any.

Split test everything

Yes, you’re already aware of what you need to do here.

You need to send some variations of the same email and figure out the one that is getting a better response.

For instance, you can play with subject lines. You’re sending the same email here but with some different subject lines.

You need to go with the one that is offering higher engagement and better sales. The key here is that you can apply the same concept to everything you do with your email campaign.

Tell your audience a story

People have signed up to your newsletter due to some reason and you need to keep in touch with them. You don’t really need to drift away from your core message, and this is the reason why you need to tell your audience a story.

Some mysteries that make people read are followed by some great opening lines, that’s what you really need to hook your readers.

Remember that your subject line and your opening lines are going to make all the impression.

Here, you may need to do some extra attempts till you figure out how you can keep your audience engaged with your story.

Welcome email

As we’re discussing email marketing best practices, writing an effective welcome email is one of the most important aspects that need to be taken into account. As soon as your readers confirm their subscription, a welcome email must be sent to the readers.

Here, you need to make your readers believe that there’s a human on the other side, so you can try to be super casual or simply say thanks for signing up.

Give them a reminder. Remind your readers why they have signed up and then you can direct your readers to a call to action.

 Have a segmented list

Segmenting your email list is a no-brainer decision. You can segment your email list in various ways- keeping the type of emails people prefer, as per their shopping preferences, segmentation can also be done content-specific. 

If you are wondering how to segment your email list, we have got you covered, check out- Some important things to remember while segmenting your email list.

Keep email frequency in check

People may get irritated if you send them too many emails, and they are more likely to unsubscribe. On the other hand, you need to make sure that you don’t send too little as you may lose touch.

The bottom line

So, here are a few important things to keep in mind when you are working on your email marketing campaign, implement them and make your email marketing more and more successful.

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