Email marketing works wonders, and there is no two ways about it. From SMBs to Fortune 500 companies, every business knows the significance of email marketing, it is a key part of the email marketing strategy of many businesses. But, it is a fact that not every business is utilizing email marketing to its full potential. The reason is, businesses are not aware of the right ways to connect and engage with the audience, keeping businesses from utilizing email marketing to its fullest.

So, how do you connect and engage with your audience? Well, here are a few tips and tricks that can make a difference. 

How to increase email marketing engagement?

Check out these tips… 

Add value with subject line

The very first thing that your audience is going to see is the subject line. Hence, your subject line needs all the required attention, it needs to be catchy- it should grab attention immediately.

What do you need to do here? You need to offer value to readers, make it friendly and personalized while ensuring that your email is clear and concise.

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Keep it simple

One of the easiest ways to lose readers’ interest is to overcomplicate your email. This is where the 70/30 rule applies. Your email should consist of 70% of useful content and 30% of promotional content. It is important to focus on how your offers are adding value to people’s life. Why should they open it and take the required action, and why should they care about it.

A few things to remember-

Communicate the value in a clear and concise way.

Fancy graphics and images can take too much time to load and readers can lose interest, the images should not take forever to load.

Also read: Some common email marketing mistakes to avoid

The text in the email needs to be clear, make sure to break it into paragraphs, use bullet points and numbering when needed, and also ensure that your headlines are bolded.

Tell a story

You need to be mindful of current events, you must have a detailed content schedule and it will surely help you a lot. If you want to keep the readers hooked, you need to create a compelling story, also keep in mind that know all the brand and industry-specific dates so that you can provide your readers with the best-personalized offers.

Create emails as per your target audience

Some businesses have different target audiences, and even if your business has one target audience, there can still be some variants. Sending a single type of email to all your readers may not be sure the purpose, and hence, the first thing that you need to do is segment your audience. Readers are more likely to respond when you send segmented emails that are personalized and offer relevant information to the readers.

Also read: Email marketing best practices: Make the most out of your email campaign

Emails need to be optimized for mobile

More than 81% of emails are opened and read on mobile devices, and this percentage is quite enough to understand why your emails need to be optimized for mobile devices.

Some important things to do-

• You need to keep your subject line short.
• Make use of pre-header text and 12 point fonts.
• Ensure that the most relevant information is on top of your email, it must get read by the recipients who don’t want to scroll further.
• Before you shoot emails, check them on different mobile screens and it will ensure that the emails are viewed correctly.

The bottom line

Here are some key tips that can help you increase engagement, try them in your emails and you are sure to reap the best results.

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