When we specifically discuss the email marketing, then the feature of SMTP server comes into play to guarantee the emails are sending to the targeted large set of people. Whether you are sending email marketing offers, regular newsletters, or important updates, working with a reliable SMTP service provider will take your email deliverability to the next level, thus preventing your messages from getting lost in spam folders.
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As we progress in this blog you’ll discover absolutely everything you’ll ever need to know about using an SMTP server for bulk emails.
What is an SMTP Server?
SMTP (Simple Mail Transfer Protocol) is a protocol that provides the method for sending and receiving the emails. It is the most basic and primary process on which internet email servers depend for communication. A dedicated SMTP server must be used when sending out thousands or millions of emails, as it is likely to be blacklisted.
Why SMTP Server is Used For Bulk Email?
- Improved Deliverability :
If you use your normal mail client or mail server to send out bulk emails then what you are going to find Is that all of your messages may go into people’s spam folder. Bulk email SMTP servers are programmed to avoid this and guarantee a much higher delivery rate. - Speed and Scalability :
If you are in the marketing department and you are sending out thousands of emails, then you need a server that will quickly handle that volume. Bulk SMTP servers can handle this without any lag or mistake. - Avoid ISP Restrictions :
Most of the ISPs restrict the maximum number of emails allowed per relay. Not utilizing a dedicated SMTP server means that you risk falling foul of those restrictions and so maintain a clear line of communication.
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What to consider When Selecting SMTP in Bulk Email?
Here are key factors to consider when selecting an SMTP service provider:
- Delivery Rate :
The deliverability rate is the most important aspect for a good quality email service. Choose suppliers who can efficiently deliver messages to the recipient’s inbox rather than having the emails marked as spam. - Scalability :
Select a service which is adaptable to the growth of business operations. If you want your future email marketing campaigns to expand, the SMTP server must be flexible to accommodate increased volumes of emails. - Cost :
You should think about the price depending on your company size and the amount of emails you will be sending out. Nearly all app providers have differentiated pricing structures dependent upon the number of mass e-mail messages transmitted. - Analytics & Reporting :
Essential to getting the most out of your campaigns is being able to see reports on the overall efficiency of the emails sent, the opener rates, click through rates and the bounce rates. To help you effectively track your progress, some SMTP service providers provide these analytics that you can use to modify your techniques.
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Best SMTP relay-list & Mass Mail Service Providers
1. SendinBlue :
For its simple design centered on allowing users to easily locate features and send an email with a high deliverability rate, SendinBlue provides both SMTP and a comprehensive email marketing solution.
2. Amazon SES :
Amazon SES is a highly effective solution and with a low cost option for companies who wish to use email marketing for sending mass emails.
3. Mailgun :
Committed for developers and users with technical background, Mailgun is equipped with amazing analytics and good support for transactional and bulk emails.
4. SendGrid :
Supported by Twilio, SendGrid was a darling of marketers and developers because of its scalability, good analytics, and very high delivery rates.
5. SMTP2GO :
SMTP2GO offers top-notch email deliverability and live reporting, giving you complete management of your email marketing initiatives.
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Some guidelines, when sending out bulk emails:
1. Maintain a Clean Email List :
Prune the list of recipients frequently to eliminate emails that are not valid or whom no longer react to the emails of your team.
2. Personalize Your Emails :
In this case, there’s no denying that emails sent in large quantities are not particularly personal. Including personalized fields, you increase the chances of making the message more interesting for the recipients.
3. Monitor Bounce Rates :
Take note of your bounce rates, therefore. One negative result of a high bounce rate is on your future campaigns; your sender reputation will be affected.
4. Use Double Opt-In :
This suffice to mean that the people who you are sending your emails to are interested in the kind of mails you are sending them thereby reducing the complains on spam mails.
Conclusion :
Selecting the right SMTP server of bulk mailing is a very important key to the success of the email marketing. By choosing the unique reliable SMTP service provider, achieving high deliverability price parameters, along with the observance of the most extensive variety of concerns of the best practice, it is possible to tell the several times increase of the efficiency of your campaign and the attentiveness of your audience. This is the best and effective way of evaluating your business needs, research your providers and start emailing with confidence.
Thus, you will be able to set up efficient, customizable, and legal email marketing campaigns that will return the investments.
