Some common newsletter mistakes every marketer needs to avoid

From educating the audience to informing them about the products and services, brands around the globe are utilizing email marketing for endless purposes and goals. Newsletters are common, but are they becoming boring? Of course, for those who are working on email marketing, this may sound blasphemous. But, it is a mere fact that there … Read more

Some important things to remember while writing a holiday marketing email

Holiday email

Holidays are here, the time to share love and create memories, hence, more and more people are going to shop online. It’s time for businesses to make sales happen, and what can be more effective than email marketing, a marketing channel trusted by experts. Well, businesses are well aware of the effectiveness and benefits of … Read more

Email marketing tips: How to keep your readers engaged?

Email marketing

Email marketing works wonders, and there is no two ways about it. From SMBs to Fortune 500 companies, every business knows the significance of email marketing, it is a key part of the email marketing strategy of many businesses. But, it is a fact that not every business is utilizing email marketing to its full … Read more

Email personalization tips that help in establishing a better connection with customers

Mails2Inbox

Email marketing is tricky, and there is no two ways about it. Many businesses struggle to do email marketing the right way or to establish better connectivity with their customers. On the other hand, email marketing is regarded as one of the most effective channels to reach new customers, given that it needs to be … Read more

Top email marketing metrics that can help you measure results

SMTP server for bulk emails

One of the most common yet highly effective ways of marketing- email marketing is utilized by businesses of all types and sizes. In our previous blog, we have already discussed common mistakes that email marketers make, and if you are among those marketers who are not deriving the results that you are looking for, then … Read more

4 step email marketing strategy for small businesses

Email marketing tips

When it comes to email marketing, small and mid-sized businesses face a completely different kind of challenge. Of course, email marketing has the potential to build a brand, strengthen customer relationships, and boost ROI, given that email marketing needs to be done right. Some businesses may assume that email marketing isn’t very effective, or it … Read more

How emojis can help in boosting email clicks and open rates?

Emoji in email

If you are doing email marketing with all your efforts, the right design and content, you have an SMTP server for bulk emails in place, and if it’s not resulting in opens and clicks, something needs to be done. When we talk about email marketing, it’s more than just sending emails in bulk, it’s a … Read more

Things to look for while choosing an SMTP service provider

SMTP Server for Bulk Email

Email marketing is, without a shadow of a doubt, a key element of the marketing strategy of businesses. From SMBs to Fortune 500 companies, all are aware of the power of email, and those who are not, are missing out on one of the most effective marketing channels that can boost ROI. SMTP services have … Read more