Some common newsletter mistakes every marketer needs to avoid

From educating the audience to informing them about the products and services, brands around the globe are utilizing email marketing for endless purposes and goals. Newsletters are common, but are they becoming boring? Of course, for those who are working on email marketing, this may sound blasphemous. But, it is a mere fact that there … Read more

Some important things to remember while writing a holiday marketing email

Holiday email

Holidays are here, the time to share love and create memories, hence, more and more people are going to shop online. It’s time for businesses to make sales happen, and what can be more effective than email marketing, a marketing channel trusted by experts. Well, businesses are well aware of the effectiveness and benefits of … Read more

Email marketing tips: How to keep your readers engaged?

Email marketing

Email marketing works wonders, and there is no two ways about it. From SMBs to Fortune 500 companies, every business knows the significance of email marketing, it is a key part of the email marketing strategy of many businesses. But, it is a fact that not every business is utilizing email marketing to its full … Read more

How emojis can help in boosting email clicks and open rates?

Emoji in email

If you are doing email marketing with all your efforts, the right design and content, you have an SMTP server for bulk emails in place, and if it’s not resulting in opens and clicks, something needs to be done. When we talk about email marketing, it’s more than just sending emails in bulk, it’s a … Read more

Some key email types that actually work for your business!

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Email marketing is, without a shadow of a doubt, one of the most favorite marketing channels for almost all experienced marketers. And, there are some obvious reasons behind it, even in studies it has been proven that every $1 spent on email marketing provides a return of $42, so who else won’t go for that! … Read more

5 pro tips to maximize the potential of your email marketing campaign

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So, your email marketing campaigns are not deriving the expected result, you’re struggling to connect and engage with your target audience, and this is causing a decline in sales. Well, bulk email marketing is one of the most powerful ways to reach your target audience and potential customers, but knowing how to do it right … Read more