Some common newsletter mistakes every marketer needs to avoid

From educating the audience to informing them about the products and services, brands around the globe are utilizing email marketing for endless purposes and goals. Newsletters are common, but are they becoming boring? Of course, for those who are working on email marketing, this may sound blasphemous. But, it is a mere fact that there … Read more

Some important things to remember while writing a holiday marketing email

Holiday email

Holidays are here, the time to share love and create memories, hence, more and more people are going to shop online. It’s time for businesses to make sales happen, and what can be more effective than email marketing, a marketing channel trusted by experts. Well, businesses are well aware of the effectiveness and benefits of … Read more

Email marketing tips: How to keep your readers engaged?

Email marketing

Email marketing works wonders, and there is no two ways about it. From SMBs to Fortune 500 companies, every business knows the significance of email marketing, it is a key part of the email marketing strategy of many businesses. But, it is a fact that not every business is utilizing email marketing to its full … Read more

Top email marketing metrics that can help you measure results

SMTP server for bulk emails

One of the most common yet highly effective ways of marketing- email marketing is utilized by businesses of all types and sizes. In our previous blog, we have already discussed common mistakes that email marketers make, and if you are among those marketers who are not deriving the results that you are looking for, then … Read more

How emojis can help in boosting email clicks and open rates?

Emoji in email

If you are doing email marketing with all your efforts, the right design and content, you have an SMTP server for bulk emails in place, and if it’s not resulting in opens and clicks, something needs to be done. When we talk about email marketing, it’s more than just sending emails in bulk, it’s a … Read more