Top email marketing metrics that can help you measure results

SMTP server for bulk emails

One of the most common yet highly effective ways of marketing- email marketing is utilized by businesses of all types and sizes. In our previous blog, we have already discussed common mistakes that email marketers make, and if you are among those marketers who are not deriving the results that you are looking for, then … Read more

4 step email marketing strategy for small businesses

Email marketing tips

When it comes to email marketing, small and mid-sized businesses face a completely different kind of challenge. Of course, email marketing has the potential to build a brand, strengthen customer relationships, and boost ROI, given that email marketing needs to be done right. Some businesses may assume that email marketing isn’t very effective, or it … Read more

How emojis can help in boosting email clicks and open rates?

Emoji in email

If you are doing email marketing with all your efforts, the right design and content, you have an SMTP server for bulk emails in place, and if it’s not resulting in opens and clicks, something needs to be done. When we talk about email marketing, it’s more than just sending emails in bulk, it’s a … Read more