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Some pro tips to improve email deliverability

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It’s the worst feeling when your sent emails land in junk emails, especially when you have spent hours creating the campaign. Email deliverability, a technical-sounding word certainly has its complex aspects. To resolve this issue, we have got you covered with some advanced insights and tips that can help in improving email deliverability.

First, let’s take a look at what email deliverability is all about!

Email deliverability is the successful delivery of emails to the contact’s inbox, and it should not be filtered as spam. Email delivery and email deliverability are two similar sounding terms but have a major difference.

  • Email delivery signifies whether the email is received by the server of your contact’s email provider.
  • On the other hand, email deliverability means where the email lands, in the inbox or junk mail after it is received by the server.

If your email deliverability is poor, it means the results won’t be what you will expect from your campaign. And, it can make a long-term impact on your brand or the business as a whole.

Some ways to improve email deliverability

Check out these tips to make your email deliverability successful.

Remove email addresses that don’t exist

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SMTP Server

A key task to perform as an email marketer, cleaning your email list is something that makes absolute sense. If there exist some unengaged and old contacts, it can adversely affect your engagement rate as well as overall deliverability. This can be avoided by implementing the right double-opt-in process. With this, the subscriber gets a link on email for confirmation, all before the contact is added to the list.

Send emails to opt-in contacts only

Here’s a no-brainer decision, never buy an email list and make sure to send emails only to 100% opt-in contacts. The reason is simple, if you send emails to a contact who hasn’t opted in, the email is more likely to get marked as spam. Without opt-ins, emails are an invasion of privacy and don’t really go well.

Choose a reliable SMTP server for bulk email marketing

The choice of SMTP server and/or SMTP server service provider is one of the most important factors, you can’t simply go with any of them you come across, email deliverability needs may differ according to your business and type of campaigns you have created.

Choosing a reliable SMTP server for bulk email marketing service provider and will eliminate a lot of hassles that you may have to face during implementation and in the near future.

Ignore using spam words

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SMTP Server

As soon as your email provider gets an email, its content is checked for spam words. It can come as a surprise to many that some types of words and filters trigger a spam filter. Here are a few things that you should be avoiding while writing an email copy-

  • HTML errors
  • Overuse of punctuations
  • Using red colored fonts
  • Overuse of spam words that include- Free, Cheap, Urgent, Don’t Wait.
  • Writing in all capitals

Maintain consistency

Yet another important factor for improving engagement among readers, finding the right time and frequency, and staying consistent can help a lot.

Figure out the email timing when your readers are most active.

You may need to do some testing on the time of the day, and the day of the week, keeping in mind that all audiences are different.

Take care of your subject line

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Email deliverability gets affected by subject lines too, it is important to avoid making false promises and clickbait, it might help in getting the email opened, but also causes loss of trust and frustration. Moreover, it can make people unsubscribe or report as spam, an easy and quick way to kill your reputation as a sender.

Summing it up

Hope these key points help in improving email deliverability and you can make your campaigns more and more successful.

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