Email marketing is, without a shadow of a doubt, one of the most favorite marketing channels for almost all experienced marketers. And, there are some obvious reasons behind it, even in studies it has been proven that every $1 spent on email marketing provides a return of $42, so who else won’t go for that!
But, doing email marketing is not enough, how to do it right is something that provides you with the results that you are looking for. Before you start shooting emails to your potential or existing customers, it is important to know the type of email that you need to create and send. If you have a long list of emails to be sent, make sure to opt for an SMTP server for bulk email as it can simplify sending emails.
Types of email that help in growing your business
Check out these key types and make sure that you are using the right one!
This can come as surprise to many that welcome emails have the potential to generate 320% more revenue as compared to other types of promotional emails. Moreover, it is never too early to provide discounts or promote any offer in a welcome email, you can take advantage of the high open rate and make targeted sales.
Special promotion and discounts
Customers like it when they get personalized offers and discounts, they feel valued, and keep them connected with your brand. You can simply send discounts and coupons with a Thank You for being on your email list message. In general, discount and special offer emails are a great way to boost sales, to ensure the success of your promotional email, it is important to inspire your subscribers to act instantly.
When it comes to taking feedback and knowing what people like or dislike about your products, survey emails can be a great solution. And, all these important details can be generated from your existing customers, they can provide you with insights about what they enjoyed the most and where the improvement can be done.
This, in turn, can help you collect highly valuable data that can help you know why some customers are not making a purchase.
Abandoned cart email
So, the customer has added the item to the shopping cart and left without making a purchase. Well, you are not alone, in a wide range of industries, people leaving products in the cart is a common happening and this is where abandoned email comes out to play. With the right website tracking tools implemented, you can come to know about the customers leaving products in the cart and send a reminder email to complete the transaction. You can recover those sales with the help of some discounts and/or offers.
Exclusive content emails
These types of emails are very helpful to build relationships with your customer while providing some tips, tricks, and resources that can be helpful;l for them. These emails are the proofs that you have given a lot of thought to what they like and how they want to be treated. In order to get these emails right, you need to stick to offers, discounts, freebies, and content specific to the reader.
Reorder and upsell
You don’t really want to sell them once, you want them to come back to you time and time again- yes they are your customers! You can send a reminder email to the customers in which you can improve their experience with the last purchase or offer some discounts.
The bottom line
Email marketing is never an easy game without knowing how to play it. On one hand, you need to grow your list while on the other you must focus on delighting the ones who are already on your email list. Staying consistent and adding value to your customer’s lives can help your win the game!